Hims vs Optum
The facts we hold on both, side by side. Checked October 19, 2026.
In short
- Hims gets more monthly visits than Optum: about 7.4M vs 5.9M.
- Hims runs more live Meta ads than Optum: 287 vs 193.
- Optum's store is older: created Dec 2016, Hims's in Jan 2019.
| Fact |  Hims | Optum |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.4M (Sep 2026) | 5.9M (Sep 2026) |
| Live Meta ads | 287 | 193 |
| Store created | Jan 2019 | Dec 2016 |
| Based in | United States | United States |
| Niche | Health | Medical Services |
Questions shoppers ask
- What is the difference between Hims and Optum?
- Hims gets more monthly visits than Optum: about 7.4M vs 5.9M. Hims runs more live Meta ads than Optum: 287 vs 193. Optum's store is older: created Dec 2016, Hims's in Jan 2019.
- Do Hims and Optum sell the same things?
- Both are listed in related niches: Hims in Health, Optum in Medical Services.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Hims legit? · Is Optum legit?