Is hummel® legit?

Our check

hummel® runs 9 live Meta ads and gets about 124K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Denmark.

Updated October 26, 2026. Checked October 30, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 124K visits a month.

The facts

Live Meta ads

9

Monthly visits

124K (SimilarWeb, Sep 2026)

Traffic vs month before

+13%

Store created

Dec 2016

Based in

Denmark

Niche

Women's Clothing

Payment options detected

Apple Pay, Google Pay, Klarna

Questions shoppers ask

Is hummel® legit?

hummel® runs 9 live Meta ads and gets about 124K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Denmark. These are measured facts, not a rating; check the flags on this page before you buy.

Where is hummel® based?

hummel.dk is registered as a store in Denmark.

How much traffic does hummel.dk get?

hummel.dk had 124,204 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 13% on the month before. hummel® traffic and size

How much revenue does hummel® make?

hummel® does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 124,204 visits in Sep 2026 (SimilarWeb), 9 live Meta ads and 9,507 products. How big is hummel®?

What ads is hummel® running?

AdLibrarySpy recorded 9 live Meta ads (Facebook and Instagram) for hummel.dk.

Who are hummel®'s competitors?

hummel®'s closest competitors in the AdLibrarySpy index, by niche and traffic, are BERING (beringtime.com), Epic Armoury (epicarmoury.com), SHAPING NEW TOMORROW (shapingnewtomorrow.dk), Tabi Footwear (tabifootwear.com) and Rezet Store (rezetstore.com). Sites like hummel®