iCandy vs Pretend Paper Co.
iCandy (icandyworld.com) and Pretend Paper Co. (pretendpaper.co) are stores in related niches (Family and People & Society) in the AdLibrarySpy index. iCandy gets more monthly visits than Pretend Paper Co.: about 99K vs 13K.
The facts we hold on both, side by side. Checked November 6, 2026.
In short
- iCandy gets more monthly visits than Pretend Paper Co.: about 99K vs 13K.
- iCandy runs more live Meta ads than Pretend Paper Co.: 11 vs 3.
- iCandy's store is older: created Dec 2016, Pretend Paper Co.'s in Feb 2026.
| Fact |  iCandy |  Pretend Paper Co. |
|---|---|---|
| Monthly visits (SimilarWeb) | 99K (Sep 2026) | 13K (Sep 2026) |
| Live Meta ads | 11 | 3 |
| Store created | Dec 2016 | Feb 2026 |
| Based in | United Kingdom | United Kingdom |
| Niche | Family | People & Society |
| Payment options detected | Afterpay, Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay | Apple Pay, Google Pay, Shop Pay |
Questions shoppers ask
- What is the difference between iCandy and Pretend Paper Co.?
- iCandy gets more monthly visits than Pretend Paper Co.: about 99K vs 13K. iCandy runs more live Meta ads than Pretend Paper Co.: 11 vs 3. iCandy's store is older: created Dec 2016, Pretend Paper Co.'s in Feb 2026.
- Do iCandy and Pretend Paper Co. sell the same things?
- Both are listed in related niches: iCandy in Family, Pretend Paper Co. in People & Society.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is iCandy legit? · Is Pretend Paper Co. legit?