ICE vs Plug
ICE (iceworld.tech) and Plug (plug.tech) are stores in related niches (Audio Equipment and Mobile Phones) in the AdLibrarySpy index. Plug gets more monthly visits than ICE: about 561K vs 75K.
The facts we hold on both, side by side. Checked October 29, 2026.
In short
- Plug gets more monthly visits than ICE: about 561K vs 75K.
- ICE runs more live Meta ads than Plug: 7 vs 6.
- Plug's store is older: created Jul 2021, ICE's in Jun 2025.
| Fact |  ICE |  Plug |
|---|---|---|
| Monthly visits (SimilarWeb) | 75K (Sep 2026) | 561K (Sep 2026) |
| Live Meta ads | 7 | 6 |
| Store created | Jun 2025 | Jul 2021 |
| Based in | Bangladesh | United States |
| Niche | Audio Equipment | Mobile Phones |
Questions shoppers ask
- What is the difference between ICE and Plug?
- Plug gets more monthly visits than ICE: about 561K vs 75K. ICE runs more live Meta ads than Plug: 7 vs 6. Plug's store is older: created Jul 2021, ICE's in Jun 2025.
- Do ICE and Plug sell the same things?
- Both are listed in related niches: ICE in Audio Equipment, Plug in Mobile Phones.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is ICE legit? · Is Plug legit?