Hej! Welcome to IKEA Global vs OTTO
The facts we hold on both, side by side. Checked October 17, 2026.
In short
- Hej! Welcome to IKEA Global gets more monthly visits than OTTO: about 250M vs 57M.
- OTTO runs more live Meta ads than Hej! Welcome to IKEA Global: 73 vs 47.
| Fact |  Hej! Welcome to IKEA Global |  OTTO |
|---|---|---|
| Monthly visits (SimilarWeb) | 250M (Sep 2026) | 57M (Sep 2026) |
| Live Meta ads | 47 | 73 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | Netherlands | Germany |
| Niche | Home Furnishings | Home Furnishings |
Questions shoppers ask
- What is the difference between Hej! Welcome to IKEA Global and OTTO?
- Hej! Welcome to IKEA Global gets more monthly visits than OTTO: about 250M vs 57M. OTTO runs more live Meta ads than Hej! Welcome to IKEA Global: 73 vs 47.
- Do Hej! Welcome to IKEA Global and OTTO sell the same things?
- Both are in the Home Furnishings niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Hej! Welcome to IKEA Global legit? · Is OTTO legit?