Discover IPSY vs Scentbird
The facts we hold on both, side by side. Checked October 15, 2026.
In short
- Scentbird gets more monthly visits than Discover IPSY: about 8.4M vs 7.6M.
- Scentbird runs more live Meta ads than Discover IPSY: 614 vs 164.
- Discover IPSY advertised on more days in the past 12 months: 16 vs 15.
| Fact |  Discover IPSY |  Scentbird |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.6M (Sep 2026) | 8.4M (Sep 2026) |
| Live Meta ads | 164 | 614 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Make-Up & Cosmetics | Perfumes & Fragrances |
Questions shoppers ask
- What is the difference between Discover IPSY and Scentbird?
- Scentbird gets more monthly visits than Discover IPSY: about 8.4M vs 7.6M. Scentbird runs more live Meta ads than Discover IPSY: 614 vs 164. Discover IPSY advertised on more days in the past 12 months: 16 vs 15.
- Do Discover IPSY and Scentbird sell the same things?
- Both are listed in related niches: Discover IPSY in Make-Up & Cosmetics, Scentbird in Perfumes & Fragrances.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Discover IPSY legit? · Is Scentbird legit?