Discover IPSY vs Sephora
The facts we hold on both, side by side. Checked October 17, 2026.
In short
- Sephora gets more monthly visits than Discover IPSY: about 65M vs 7.6M.
- Sephora runs more live Meta ads than Discover IPSY: 2,690 vs 196.
- Sephora advertised on more days in the past 12 months: 21 vs 19.
| Fact |  Discover IPSY |  Sephora |
|---|---|---|
| Monthly visits (SimilarWeb) | 7.6M (Sep 2026) | 65M (Sep 2026) |
| Live Meta ads | 196 | 2,690 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Make-Up & Cosmetics | Make-Up & Cosmetics |
Questions shoppers ask
- What is the difference between Discover IPSY and Sephora?
- Sephora gets more monthly visits than Discover IPSY: about 65M vs 7.6M. Sephora runs more live Meta ads than Discover IPSY: 2,690 vs 196. Sephora advertised on more days in the past 12 months: 21 vs 19.
- Do Discover IPSY and Sephora sell the same things?
- Both are in the Make-Up & Cosmetics niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Discover IPSY legit? · Is Sephora legit?