What do customers say about SHEIN?

SHEIN is rated 1.2 out of 5 from 293 reviews on Trustpilot.

Where is SHEIN based?

it.shein.com is registered as a store in Italy.

Is SHEIN legit?

it.shein.com

Tell me when this store changesAds, traffic & products

Our check

SHEIN gets about 2.1M visits a month (SimilarWeb, Sep 2026) and is rated 1.2 from 293 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in Italy.

Checked October 16, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 9 years: created Dec 2016.
Low Trustpilot rating: 1.2 from 293 reviews.
Large audience: about 2.1M visits a month.

The facts

Monthly visits: 2.1M (SimilarWeb, Sep 2026)
Traffic vs month before: -18%
Store created: Dec 2016
Trustpilot: 1.2 / 5 from 293 reviews
Based in: Italy
Niche: Apparel
Payment options detected: Apple Pay

Questions shoppers ask

Is SHEIN legit?: SHEIN gets about 2.1M visits a month (SimilarWeb, Sep 2026) and is rated 1.2 from 293 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in Italy. These are measured facts, not a rating; check the flags on this page before you buy.
What do customers say about SHEIN?: SHEIN is rated 1.2 out of 5 from 293 reviews on Trustpilot.
Where is SHEIN based?: it.shein.com is registered as a store in Italy.

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