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IT Cosmetics vs Mary Kay®

The facts we hold on both, side by side. Checked October 15, 2026.

In short

  • Mary Kay® gets more monthly visits than IT Cosmetics: about 809K vs 399K.
  • Mary Kay® runs more live Meta ads than IT Cosmetics: 39 vs 5.
  • Mary Kay® advertised on more days in the past 12 months: 19 vs 14.
FactIT Cosmetics logoIT CosmeticsMary Kay® logoMary Kay®
Monthly visits (SimilarWeb)399K (Sep 2026)809K (Sep 2026)
Live Meta ads539
Store createdDec 2016Dec 2016
NicheSkin & Nail CareMake-Up & Cosmetics

Questions shoppers ask

What is the difference between IT Cosmetics and Mary Kay®?
Mary Kay® gets more monthly visits than IT Cosmetics: about 809K vs 399K. Mary Kay® runs more live Meta ads than IT Cosmetics: 39 vs 5. Mary Kay® advertised on more days in the past 12 months: 19 vs 14.
Do IT Cosmetics and Mary Kay® sell the same things?
Both are listed in related niches: IT Cosmetics in Skin & Nail Care, Mary Kay® in Make-Up & Cosmetics.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is IT Cosmetics legit? · Is Mary Kay® legit?