It's Basic vs Son of John
It's Basic (itsbasicdenim.nl) and Son of John (sonofjohnlabel.com) are stores in related niches (Women's Clothing and Apparel) in the AdLibrarySpy index. Son of John gets more monthly visits than It's Basic: about 74K vs 3K.
The facts we hold on both, side by side. Checked November 1, 2026.
In short
- Son of John gets more monthly visits than It's Basic: about 74K vs 3K.
- Son of John runs more live Meta ads than It's Basic: 236 vs 2.
- Son of John's store is older: created Jul 2024, It's Basic's in Aug 2025.
| Fact |  It's Basic |  Son of John |
|---|---|---|
| Monthly visits (SimilarWeb) | 3K (Sep 2026) | 74K (Sep 2026) |
| Live Meta ads | 2 | 236 |
| Store created | Aug 2025 | Jul 2024 |
| Based in | Netherlands | Netherlands |
| Niche | Women's Clothing | Apparel |
| Payment options detected | Apple Pay, Google Pay, Klarna, Shop Pay | Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between It's Basic and Son of John?
- Son of John gets more monthly visits than It's Basic: about 74K vs 3K. Son of John runs more live Meta ads than It's Basic: 236 vs 2. Son of John's store is older: created Jul 2024, It's Basic's in Aug 2025.
- Do It's Basic and Son of John sell the same things?
- Both are listed in related niches: It's Basic in Women's Clothing, Son of John in Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is It's Basic legit? · Is Son of John legit?