JD Sports UK vs Sports Direct UK: Sports Shoes, Sportswear & Equipment
The facts we hold on both, side by side. Checked October 6, 2026.
In short
- Sports Direct UK: Sports Shoes, Sportswear & Equipment gets more monthly visits than JD Sports UK: about 18M vs 9.9M.
- JD Sports UK has the higher Trustpilot score: 3.8 vs 3.1.
| Fact | JD Sports UK | |
|---|---|---|
| Monthly visits (SimilarWeb) | 9.9M (Aug 2026) | 18M (Aug 2026) |
| Trustpilot | 3.8 / 5 (340,844 reviews) | 3.1 / 5 (300,457 reviews) |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United Kingdom | United Kingdom |
| Niche | Athletic Apparel | Athletic Apparel |
| Payment options detected | Adyen Online Payments, Afterpay | Adyen Online Payments |
Questions shoppers ask
- What is the difference between JD Sports UK and Sports Direct UK: Sports Shoes, Sportswear & Equipment?
- Sports Direct UK: Sports Shoes, Sportswear & Equipment gets more monthly visits than JD Sports UK: about 18M vs 9.9M. JD Sports UK has the higher Trustpilot score: 3.8 vs 3.1.
- Do JD Sports UK and Sports Direct UK: Sports Shoes, Sportswear & Equipment sell the same things?
- Both are in the Athletic Apparel niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is JD Sports UK legit? · Is Sports Direct UK: Sports Shoes, Sportswear & Equipment legit?