Homebase vs MSC Industrial Supply Co.
Homebase (joinhomebase.com) and MSC Industrial Supply Co. (mscdirect.com) are stores in related niches (Business & Productivity Software and Industrial Materials & Equipment) in the AdLibrarySpy index. Homebase gets more monthly visits than MSC Industrial Supply Co.: about 3.9M vs 2.4M.
The facts we hold on both, side by side. Checked November 3, 2026.
In short
- Homebase gets more monthly visits than MSC Industrial Supply Co.: about 3.9M vs 2.4M.
- MSC Industrial Supply Co. runs more live Meta ads than Homebase: 67 vs 47.
- Homebase advertised on more days in the past 12 months: 35 vs 31.
- MSC Industrial Supply Co.'s store is older: created Dec 2016, Homebase's in Aug 2020.
| Fact |  Homebase | MSC Industrial Supply Co. |
|---|---|---|
| Monthly visits (SimilarWeb) | 3.9M (Sep 2026) | 2.4M (Sep 2026) |
| Live Meta ads | 47 | 67 |
| Store created | Aug 2020 | Dec 2016 |
| Based in | United States | United States |
| Niche | Business & Productivity Software | Industrial Materials & Equipment |
Questions shoppers ask
- What is the difference between Homebase and MSC Industrial Supply Co.?
- Homebase gets more monthly visits than MSC Industrial Supply Co.: about 3.9M vs 2.4M. MSC Industrial Supply Co. runs more live Meta ads than Homebase: 67 vs 47. Homebase advertised on more days in the past 12 months: 35 vs 31. MSC Industrial Supply Co.'s store is older: created Dec 2016, Homebase's in Aug 2020.
- Do Homebase and MSC Industrial Supply Co. sell the same things?
- Both are listed in related niches: Homebase in Business & Productivity Software, MSC Industrial Supply Co. in Industrial Materials & Equipment.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Homebase legit? · Is MSC Industrial Supply Co. legit?