JustFab vs Mentality
JustFab (justfab.com) and Mentality (mentality.com) are stores in related niches (Footwear and Apparel) in the AdLibrarySpy index. JustFab gets more monthly visits than Mentality: about 814K vs 50K.
The facts we hold on both, side by side. Checked November 10, 2026.
In short
- JustFab gets more monthly visits than Mentality: about 814K vs 50K.
- Mentality runs more live Meta ads than JustFab: 240 vs 88.
- Mentality advertised on more days in the past 12 months: 33 vs 28.
- JustFab's store is older: created Dec 2016, Mentality's in Jul 2020.
| Fact |  JustFab |  Mentality |
|---|---|---|
| Monthly visits (SimilarWeb) | 814K (Sep 2026) | 50K (Sep 2026) |
| Live Meta ads | 88 | 240 |
| Store created | Dec 2016 | Jul 2020 |
| Based in | United States | United States |
| Niche | Footwear | Apparel |
| Payment options detected | Afterpay | Apple Pay, Shop Pay |
Questions shoppers ask
- What is the difference between JustFab and Mentality?
- JustFab gets more monthly visits than Mentality: about 814K vs 50K. Mentality runs more live Meta ads than JustFab: 240 vs 88. Mentality advertised on more days in the past 12 months: 33 vs 28. JustFab's store is older: created Dec 2016, Mentality's in Jul 2020.
- Do JustFab and Mentality sell the same things?
- Both are listed in related niches: JustFab in Footwear, Mentality in Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is JustFab legit? · Is Mentality legit?