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JustFab vs Simple

JustFab (justfab.com) and Simple (simpleshoes.com) are both Footwear stores in the AdLibrarySpy index. JustFab gets more monthly visits than Simple: about 814K vs 18K.

The facts we hold on both, side by side. Checked November 10, 2026.

In short

  • JustFab gets more monthly visits than Simple: about 814K vs 18K.
  • JustFab runs more live Meta ads than Simple: 88 vs 20.
  • JustFab's store is older: created Dec 2016, Simple's in Nov 2018.
FactJustFab logoJustFabSimple logoSimple
Monthly visits (SimilarWeb)814K (Sep 2026)18K (Sep 2026)
Live Meta ads8820
Store createdDec 2016Nov 2018
Based inUnited StatesUnited States
NicheFootwearFootwear
Payment options detectedAfterpayApple Pay, Google Pay, Shop Pay

Questions shoppers ask

What is the difference between JustFab and Simple?
JustFab gets more monthly visits than Simple: about 814K vs 18K. JustFab runs more live Meta ads than Simple: 88 vs 20. JustFab's store is older: created Dec 2016, Simple's in Nov 2018.
Do JustFab and Simple sell the same things?
Both are in the Footwear niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is JustFab legit? · Is Simple legit?