JustFab vs Soia & Kyo® US
JustFab (justfab.com) and Soia & Kyo® US (soiakyo.com) are stores in related niches (Footwear and Apparel) in the AdLibrarySpy index. JustFab gets more monthly visits than Soia & Kyo® US: about 814K vs 41K.
The facts we hold on both, side by side. Checked November 5, 2026.
In short
- JustFab gets more monthly visits than Soia & Kyo® US: about 814K vs 41K.
- JustFab runs more live Meta ads than Soia & Kyo® US: 65 vs 33.
- Soia & Kyo® US advertised on more days in the past 12 months: 33 vs 25.
| Fact |  JustFab |  Soia & Kyo® US |
|---|---|---|
| Monthly visits (SimilarWeb) | 814K (Sep 2026) | 41K (Sep 2026) |
| Live Meta ads | 65 | 33 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Footwear | Apparel |
| Payment options detected | Afterpay | Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between JustFab and Soia & Kyo® US?
- JustFab gets more monthly visits than Soia & Kyo® US: about 814K vs 41K. JustFab runs more live Meta ads than Soia & Kyo® US: 65 vs 33. Soia & Kyo® US advertised on more days in the past 12 months: 33 vs 25.
- Do JustFab and Soia & Kyo® US sell the same things?
- Both are listed in related niches: JustFab in Footwear, Soia & Kyo® US in Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is JustFab legit? · Is Soia & Kyo® US legit?