JustFab vs Umwave Store
JustFab (justfab.com) and Umwave Store (umwave.com) are stores in related niches (Footwear and Apparel) in the AdLibrarySpy index. JustFab gets more monthly visits than Umwave Store: about 814K vs 41K.
The facts we hold on both, side by side. Checked November 2, 2026.
In short
- JustFab gets more monthly visits than Umwave Store: about 814K vs 41K.
- JustFab runs more live Meta ads than Umwave Store: 38 vs 2.
- Umwave Store advertised on more days in the past 12 months: 31 vs 21.
- JustFab's store is older: created Dec 2016, Umwave Store's in Jun 2026.
| Fact |  JustFab |  Umwave Store |
|---|---|---|
| Monthly visits (SimilarWeb) | 814K (Sep 2026) | 41K (Sep 2026) |
| Live Meta ads | 38 | 2 |
| Store created | Dec 2016 | Jun 2026 |
| Based in | United States | United States |
| Niche | Footwear | Apparel |
| Payment options detected | Afterpay | Klarna, PayPal, PayPal Express Checkout |
Questions shoppers ask
- What is the difference between JustFab and Umwave Store?
- JustFab gets more monthly visits than Umwave Store: about 814K vs 41K. JustFab runs more live Meta ads than Umwave Store: 38 vs 2. Umwave Store advertised on more days in the past 12 months: 31 vs 21. JustFab's store is older: created Dec 2016, Umwave Store's in Jun 2026.
- Do JustFab and Umwave Store sell the same things?
- Both are listed in related niches: JustFab in Footwear, Umwave Store in Apparel.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is JustFab legit? · Is Umwave Store legit?