Is KAYAK legit?

Our check

KAYAK runs 11 live Meta ads and gets about 815K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Australia.

Checked November 1, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 815K visits a month.

The facts

Live Meta ads

11

Monthly visits

815K (SimilarWeb, Sep 2026)

Traffic vs month before

-6%

Store created

Dec 2016

Based in

Australia

Niche

Air Travel

Payment options detected

Affirm, Google Pay

Questions shoppers ask

Is KAYAK legit?

KAYAK runs 11 live Meta ads and gets about 815K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.

Where is KAYAK based?

kayak.com.au is registered as a store in Australia.

How much traffic does kayak.com.au get?

kayak.com.au had 815,334 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 6% on the month before. KAYAK traffic and size

How much revenue does KAYAK make?

KAYAK does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 815,334 visits in Sep 2026 (SimilarWeb), 11 live Meta ads and 126 products. How big is KAYAK?

What ads is KAYAK running?

AdLibrarySpy recorded 11 live Meta ads (Facebook and Instagram) for kayak.com.au. KAYAK ads and commercials

Who are KAYAK's competitors?

KAYAK's closest competitors in the AdLibrarySpy index, by niche and traffic, are TripADeal (tripadeal.com.au), Cheap Flights AU, Compare the cheapest flights, flight tickets & airfares (cheapflights.com.au), Sydney Opera House (sydneyoperahouse.com), BIG4 Caravan Parks and Holiday Parks (big4.com.au) and Cheap Flights, Compare Flights & Airline Deals (in.cheapflights.com). Sites like KAYAK