Is SHEIN legit?
kr.shein.comOur check
SHEIN gets about 149K visits a month (SimilarWeb, Sep 2026). The store was created in May 2024, 2 years ago, and is based in South Korea.
Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 2 years: created May 2024.
- Large audience: about 149K visits a month.
The facts
- Monthly visits
- 149K (SimilarWeb, Sep 2026)
- Traffic vs month before
- -24%
- Store created
- May 2024
- Based in
- South Korea
- Niche
- Apparel
- Payment options detected
- Apple Pay
Questions shoppers ask
- Is SHEIN legit?
- SHEIN gets about 149K visits a month (SimilarWeb, Sep 2026). The store was created in May 2024, 2 years ago, and is based in South Korea. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is SHEIN based?
- kr.shein.com is registered as a store in South Korea.
- How much traffic does kr.shein.com get?
- kr.shein.com had 148,815 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 24% on the month before. SHEIN traffic and size
- How much revenue does SHEIN make?
- SHEIN does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 148,815 visits in Sep 2026 (SimilarWeb). How big is SHEIN?
- Who are SHEIN's competitors?
- SHEIN's closest competitors in the AdLibrarySpy index, by niche and traffic, are 금강제화 (kumkangshoe.com), 버버리 (kr.burberry.com), 컨셉원 (concepts1one.co.kr), COLUMBIA (columbiakorea.co.kr) and 마리오아울렛 공식몰 (mariomall.co.kr). Sites like SHEIN
