Is Lidl legit?

Our check

Lidl runs 24 live Meta ads and gets about 5.9M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in the Netherlands.

Checked November 6, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 5.9M visits a month.

The facts

Oldest Meta ad on file

Nov 2025

Live Meta ads

24

Monthly visits

5.9M (SimilarWeb, Sep 2026)

Traffic vs month before

-25%

Store created

Dec 2016

Based in

Netherlands

Niche

Food

Payment options detected

Adyen Online Payments, Afterpay

Questions shoppers ask

Is Lidl legit?

Lidl runs 24 live Meta ads and gets about 5.9M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in the Netherlands. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Lidl based?

lidl.nl is registered as a store in the Netherlands.

How much traffic does lidl.nl get?

lidl.nl had 5,929,044 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 25% on the month before. Lidl traffic and size

How much revenue does Lidl make?

Lidl does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 5,929,044 visits in Sep 2026 (SimilarWeb), 24 live Meta ads and 12,672 products. How big is Lidl?

What ads is Lidl running?

AdLibrarySpy recorded 24 live Meta ads (Facebook and Instagram) for lidl.nl. Lidl ads and commercials

Who are Lidl's competitors?

Lidl's closest competitors in the AdLibrarySpy index, by niche and traffic, are Bij Jumbo vind je alles voor jouw dagelijkse boodschappen (jumbo.com), Social Deal (socialdeal.nl), Sligro Horeca Groothandel (sligro.nl), Pizza bestellen doe je online via New York Pizza (newyorkpizza.nl) and HelloFresh maaltijdbox: Krijg tot € 90 korting (hellofresh.nl). Sites like Lidl