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LifeWave vs SHEGLAM USA

LifeWave (lifewave.com) and SHEGLAM USA (us.sheglam.com) are stores in related niches (Beauty & Fitness and Make-Up & Cosmetics) in the AdLibrarySpy index. LifeWave gets more monthly visits than SHEGLAM USA: about 445K vs 193K.

The facts we hold on both, side by side. Checked November 10, 2026.

In short

  • LifeWave gets more monthly visits than SHEGLAM USA: about 445K vs 193K.
  • LifeWave advertised on more days in the past 12 months: 21 vs 6.
  • LifeWave's store is older: created Dec 2016, SHEGLAM USA's in Oct 2025.
FactLifeWaveSHEGLAM USA logoSHEGLAM USA
Monthly visits (SimilarWeb)445K (Sep 2026)193K (Sep 2026)
Store createdDec 2016Oct 2025
Based inUnited StatesUnited States
NicheBeauty & FitnessMake-Up & Cosmetics

Questions shoppers ask

What is the difference between LifeWave and SHEGLAM USA?
LifeWave gets more monthly visits than SHEGLAM USA: about 445K vs 193K. LifeWave advertised on more days in the past 12 months: 21 vs 6. LifeWave's store is older: created Dec 2016, SHEGLAM USA's in Oct 2025.
Do LifeWave and SHEGLAM USA sell the same things?
Both are listed in related niches: LifeWave in Beauty & Fitness, SHEGLAM USA in Make-Up & Cosmetics.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is LifeWave legit? · Is SHEGLAM USA legit?