Liforme vs Perfume Direct®
Liforme (liforme.com) and Perfume Direct® (perfumedirect.com) are stores in related niches (Fitness and Perfumes & Fragrances) in the AdLibrarySpy index. Liforme gets more monthly visits than Perfume Direct®: about 259K vs 155K.
The facts we hold on both, side by side. Checked November 9, 2026.
In short
- Liforme gets more monthly visits than Perfume Direct®: about 259K vs 155K.
- Liforme runs more live Meta ads than Perfume Direct®: 146 vs 16.
- Liforme's store is older: created Dec 2016, Perfume Direct®'s in Apr 2017.
| Fact |  Liforme |  Perfume Direct® |
|---|---|---|
| Monthly visits (SimilarWeb) | 259K (Sep 2026) | 155K (Sep 2026) |
| Live Meta ads | 146 | 16 |
| Store created | Dec 2016 | Apr 2017 |
| Based in | United Kingdom | United Kingdom |
| Niche | Fitness | Perfumes & Fragrances |
| Payment options detected | Afterpay, Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay | Afterpay, Apple Pay, Google Pay, Klarna, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Liforme and Perfume Direct®?
- Liforme gets more monthly visits than Perfume Direct®: about 259K vs 155K. Liforme runs more live Meta ads than Perfume Direct®: 146 vs 16. Liforme's store is older: created Dec 2016, Perfume Direct®'s in Apr 2017.
- Do Liforme and Perfume Direct® sell the same things?
- Both are listed in related niches: Liforme in Fitness, Perfume Direct® in Perfumes & Fragrances.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Liforme legit? · Is Perfume Direct® legit?