What is the difference between LTA and NOW?

NOW gets more monthly visits than LTA: about 17M vs 3M. LTA has the higher Trustpilot score: 1.3 vs 1.2. NOW's store is older: created Dec 2016, LTA's in Oct 2018.

Do LTA and NOW sell the same things?

Both are listed in related niches: LTA in Racquet Sports, NOW in Sports.

LTA vs NOW

The facts we hold on both, side by side. Checked October 6, 2026.

In short

NOW gets more monthly visits than LTA: about 17M vs 3M.
LTA has the higher Trustpilot score: 1.3 vs 1.2.
NOW's store is older: created Dec 2016, LTA's in Oct 2018.

Fact	LTA	NOW
Monthly visits (SimilarWeb)	3M (Aug 2026)	17M (Aug 2026)
Trustpilot	1.3 / 5 (119 reviews)	1.2 / 5 (14,792 reviews)
Store created	Oct 2018	Dec 2016
Based in	United Kingdom	United Kingdom
Niche	Racquet Sports	Sports

Questions shoppers ask

What is the difference between LTA and NOW?: NOW gets more monthly visits than LTA: about 17M vs 3M. LTA has the higher Trustpilot score: 1.3 vs 1.2. NOW's store is older: created Dec 2016, LTA's in Oct 2018.
Do LTA and NOW sell the same things?: Both are listed in related niches: LTA in Racquet Sports, NOW in Sports.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is LTA legit? · Is NOW legit?