MAKE Beauty vs Root
MAKE Beauty (makebeauty.com) and Root (rootpretty.com) are both Make-Up & Cosmetics stores in the AdLibrarySpy index. MAKE Beauty gets more monthly visits than Root: about 93K vs 5K.
The facts we hold on both, side by side. Checked October 31, 2026.
In short
- MAKE Beauty gets more monthly visits than Root: about 93K vs 5K.
- MAKE Beauty runs more live Meta ads than Root: 20 vs 3.
- Root advertised on more days in the past 12 months: 26 vs 20.
- Root's store is older: created Dec 2016, MAKE Beauty's in Feb 2017.
| Fact |  MAKE Beauty |  Root |
|---|---|---|
| Monthly visits (SimilarWeb) | 93K (Sep 2026) | 5K (Sep 2026) |
| Live Meta ads | 20 | 3 |
| Store created | Feb 2017 | Dec 2016 |
| Based in | United States | United States |
| Niche | Make-Up & Cosmetics | Make-Up & Cosmetics |
| Payment options detected | Apple Pay, Google Pay, Shop Pay | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between MAKE Beauty and Root?
- MAKE Beauty gets more monthly visits than Root: about 93K vs 5K. MAKE Beauty runs more live Meta ads than Root: 20 vs 3. Root advertised on more days in the past 12 months: 26 vs 20. Root's store is older: created Dec 2016, MAKE Beauty's in Feb 2017.
- Do MAKE Beauty and Root sell the same things?
- Both are in the Make-Up & Cosmetics niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is MAKE Beauty legit? · Is Root legit?