MATTER OF FACT vs Wildling
MATTER OF FACT (matteroffact.com) and Wildling (wildling.com) are both Skin & Nail Care stores in the AdLibrarySpy index. Wildling gets more monthly visits than MATTER OF FACT: about 93K vs 3K.
The facts we hold on both, side by side. Checked November 6, 2026.
In short
- Wildling gets more monthly visits than MATTER OF FACT: about 93K vs 3K.
- Wildling runs more live Meta ads than MATTER OF FACT: 24 vs 7.
- Wildling advertised on more days in the past 12 months: 33 vs 24.
- Wildling's store is older: created Mar 2018, MATTER OF FACT's in Jul 2021.
| Fact |  MATTER OF FACT |  Wildling |
|---|---|---|
| Monthly visits (SimilarWeb) | 3K (Sep 2026) | 93K (Sep 2026) |
| Live Meta ads | 7 | 24 |
| Store created | Jul 2021 | Mar 2018 |
| Based in | United States | United States |
| Niche | Skin & Nail Care | Skin & Nail Care |
| Payment options detected | Apple Pay, Google Pay, Shop Pay | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between MATTER OF FACT and Wildling?
- Wildling gets more monthly visits than MATTER OF FACT: about 93K vs 3K. Wildling runs more live Meta ads than MATTER OF FACT: 24 vs 7. Wildling advertised on more days in the past 12 months: 33 vs 24. Wildling's store is older: created Mar 2018, MATTER OF FACT's in Jul 2021.
- Do MATTER OF FACT and Wildling sell the same things?
- Both are in the Skin & Nail Care niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is MATTER OF FACT legit? · Is Wildling legit?