Mio vs Rusta
The facts we hold on both, side by side. Checked October 18, 2026.
In short
- Rusta gets more monthly visits than Mio: about 4.9M vs 3.6M.
- Rusta runs more live Meta ads than Mio: 7 vs 2.
| Fact |  Mio |  Rusta |
|---|---|---|
| Monthly visits (SimilarWeb) | 3.6M (Sep 2026) | 4.9M (Sep 2026) |
| Live Meta ads | 2 | 7 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | Sweden | Sweden |
| Niche | Living Room Furniture | Home & Garden |
Questions shoppers ask
- What is the difference between Mio and Rusta?
- Rusta gets more monthly visits than Mio: about 4.9M vs 3.6M. Rusta runs more live Meta ads than Mio: 7 vs 2.
- Do Mio and Rusta sell the same things?
- Both are listed in related niches: Mio in Living Room Furniture, Rusta in Home & Garden.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Mio legit? · Is Rusta legit?