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MODL vs Simplehuman

MODL (modl.com) and Simplehuman (simplehuman.com) are both Home & Garden stores in the AdLibrarySpy index. Simplehuman gets more monthly visits than MODL: about 560K vs 38K.

The facts we hold on both, side by side. Checked October 30, 2026.

In short

  • Simplehuman gets more monthly visits than MODL: about 560K vs 38K.
  • MODL runs more live Meta ads than Simplehuman: 340 vs 20.
  • MODL advertised on more days in the past 12 months: 26 vs 17.
  • Simplehuman's store is older: created Dec 2016, MODL's in Dec 2024.
FactMODL logoMODLSimplehuman logoSimplehuman
Monthly visits (SimilarWeb)38K (Sep 2026)560K (Sep 2026)
Live Meta ads34020
Store createdDec 2024Dec 2016
Based inUnited StatesUnited States
NicheHome & GardenHome & Garden
Payment options detectedApple Pay, Google Pay, PayPal Express Checkout, Shop PayApple Pay, Shop Pay

Questions shoppers ask

What is the difference between MODL and Simplehuman?
Simplehuman gets more monthly visits than MODL: about 560K vs 38K. MODL runs more live Meta ads than Simplehuman: 340 vs 20. MODL advertised on more days in the past 12 months: 26 vs 17. Simplehuman's store is older: created Dec 2016, MODL's in Dec 2024.
Do MODL and Simplehuman sell the same things?
Both are in the Home & Garden niche.

Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is MODL legit? · Is Simplehuman legit?