Where is New Balance based?

newbalance.com is registered as a store in United States.

Is New Balance legit?

Tell me when this store changesAds, traffic & products

Our check

New Balance runs 193 live Meta ads and gets about 12M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States.

Checked October 16, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 9 years: created Dec 2016.
Large audience: about 12M visits a month.

The facts

Live Meta ads: 193
Monthly visits: 12M (SimilarWeb, Sep 2026)
Traffic vs month before: -17%
Store created: Dec 2016
Based in: United States
Niche: Athletic Apparel
Payment options detected: Afterpay, Apple Pay, PayPal Express Checkout

Questions shoppers ask

Is New Balance legit?: New Balance runs 193 live Meta ads and gets about 12M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.
Where is New Balance based?: newbalance.com is registered as a store in United States.

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