NFM vs Sur La Table
The facts we hold on both, side by side. Checked October 15, 2026.
In short
- NFM gets more monthly visits than Sur La Table: about 2.6M vs 2.1M.
- Sur La Table runs more live Meta ads than NFM: 465 vs 43.
- Sur La Table advertised on more days in the past 12 months: 17 vs 15.
- Sur La Table's store is older: created Sep 2019, NFM's in Jul 2020.
| Fact |  NFM |  Sur La Table |
|---|---|---|
| Monthly visits (SimilarWeb) | 2.6M (Sep 2026) | 2.1M (Sep 2026) |
| Live Meta ads | 43 | 465 |
| Store created | Jul 2020 | Sep 2019 |
| Based in | United States | United States |
| Niche | Home Appliances | Cookware & Diningware |
Questions shoppers ask
- What is the difference between NFM and Sur La Table?
- NFM gets more monthly visits than Sur La Table: about 2.6M vs 2.1M. Sur La Table runs more live Meta ads than NFM: 465 vs 43. Sur La Table advertised on more days in the past 12 months: 17 vs 15. Sur La Table's store is older: created Sep 2019, NFM's in Jul 2020.
- Do NFM and Sur La Table sell the same things?
- Both are listed in related niches: NFM in Home Appliances, Sur La Table in Cookware & Diningware.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is NFM legit? · Is Sur La Table legit?