Is NYX Professional Makeup: Cruelty-Free & Affordable Makeup legit?

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Our check

NYX Professional Makeup: Cruelty-Free & Affordable Makeup runs 5 live Meta ads and gets about 965K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States.

Checked October 17, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 9 years: created Dec 2016.
Large audience: about 965K visits a month.

The facts

Live Meta ads: 5
Monthly visits: 965K (SimilarWeb, Sep 2026)
Traffic vs month before: -21%
Store created: Dec 2016
Based in: United States
Niche: Make-Up & Cosmetics
Payment options detected: Apple Pay

Questions shoppers ask

Is NYX Professional Makeup: Cruelty-Free & Affordable Makeup legit?: NYX Professional Makeup: Cruelty-Free & Affordable Makeup runs 5 live Meta ads and gets about 965K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.
Where is NYX Professional Makeup: Cruelty-Free & Affordable Makeup based?: nyxcosmetics.com is registered as a store in United States.

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