OBI Baumarkt & Onlineshop vs OTTO
The facts we hold on both, side by side. Checked October 16, 2026.
In short
- OTTO gets more monthly visits than OBI Baumarkt & Onlineshop: about 57M vs 11M.
- OTTO runs more live Meta ads than OBI Baumarkt & Onlineshop: 73 vs 24.
| Fact |  OBI Baumarkt & Onlineshop |  OTTO |
|---|---|---|
| Monthly visits (SimilarWeb) | 11M (Sep 2026) | 57M (Sep 2026) |
| Live Meta ads | 24 | 73 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | Germany | Germany |
| Niche | Gardening & Landscaping | Home Furnishings |
Questions shoppers ask
- What is the difference between OBI Baumarkt & Onlineshop and OTTO?
- OTTO gets more monthly visits than OBI Baumarkt & Onlineshop: about 57M vs 11M. OTTO runs more live Meta ads than OBI Baumarkt & Onlineshop: 73 vs 24.
- Do OBI Baumarkt & Onlineshop and OTTO sell the same things?
- Both are listed in related niches: OBI Baumarkt & Onlineshop in Gardening & Landscaping, OTTO in Home Furnishings.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is OBI Baumarkt & Onlineshop legit? · Is OTTO legit?