Is Old Town Soap Co. legit?

Our check

Old Town Soap Co. runs 29 live Meta ads and gets about 9K visits a month (SimilarWeb, Sep 2026). The store was created in May 2019, 7 years ago, and is based in the United States.

Updated October 26, 2026. Checked October 29, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 7 years: created May 2019.

The facts

Live Meta ads

29

Monthly visits

9K (SimilarWeb, Sep 2026)

Traffic vs month before

+32%

Store created

May 2019

Based in

United States

Niche

Hygiene & Toiletries

Payment options detected

Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Old Town Soap Co. legit?

Old Town Soap Co. runs 29 live Meta ads and gets about 9K visits a month (SimilarWeb, Sep 2026). The store was created in May 2019, 7 years ago, and is based in the United States. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Old Town Soap Co. based?

oldtownsoapco.com is registered as a store in the United States.

How much traffic does oldtownsoapco.com get?

oldtownsoapco.com had 8,564 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 32% on the month before. Old Town Soap Co. traffic and size

How much revenue does Old Town Soap Co. make?

Old Town Soap Co. does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 8,564 visits in Sep 2026 (SimilarWeb), 29 live Meta ads and 760 products. How big is Old Town Soap Co.?

What ads is Old Town Soap Co. running?

AdLibrarySpy recorded 29 live Meta ads (Facebook and Instagram) for oldtownsoapco.com. Old Town Soap Co. ads and commercials

Who are Old Town Soap Co.'s competitors?

Old Town Soap Co.'s closest competitors in the AdLibrarySpy index, by niche and traffic, are EHPlabs (ehplabs.com), Rennora Beauty (rennorabeauty.com), Silvelyo (silvelyo.com), Banish (banish.com) and DHC (dhccare.com). Sites like Old Town Soap Co.