On vs REI: A Life Outdoors is a Life Well Lived
The facts we hold on both, side by side. Checked October 22, 2026.
In short
- REI: A Life Outdoors is a Life Well Lived gets more monthly visits than On: about 33M vs 17M.
- REI: A Life Outdoors is a Life Well Lived runs more live Meta ads than On: 947 vs 358.
- REI: A Life Outdoors is a Life Well Lived advertised on more days in the past 12 months: 20 vs 18.
- On's store is older: created Dec 2016, REI: A Life Outdoors is a Life Well Lived's in Jan 2017.
| Fact |  REI: A Life Outdoors is a Life Well Lived | |
|---|---|---|
| Monthly visits (SimilarWeb) | 17M (Sep 2026) | 33M (Sep 2026) |
| Live Meta ads | 358 | 947 |
| Store created | Dec 2016 | Jan 2017 |
| Based in | United States | United States |
| Niche | Athletic Apparel | Hiking & Camping |
| Payment options detected | Klarna | Klarna, PayPal |
Questions shoppers ask
- What is the difference between On and REI: A Life Outdoors is a Life Well Lived?
- REI: A Life Outdoors is a Life Well Lived gets more monthly visits than On: about 33M vs 17M. REI: A Life Outdoors is a Life Well Lived runs more live Meta ads than On: 947 vs 358. REI: A Life Outdoors is a Life Well Lived advertised on more days in the past 12 months: 20 vs 18. On's store is older: created Dec 2016, REI: A Life Outdoors is a Life Well Lived's in Jan 2017.
- Do On and REI: A Life Outdoors is a Life Well Lived sell the same things?
- Both are listed in related niches: On in Athletic Apparel, REI: A Life Outdoors is a Life Well Lived in Hiking & Camping.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is On legit? · Is REI: A Life Outdoors is a Life Well Lived legit?