Paddle vs SumUp
The facts we hold on both, side by side. Checked October 17, 2026.
In short
- SumUp gets more monthly visits than Paddle: about 6.9M vs 2.7M.
- SumUp runs more live Meta ads than Paddle: 34 vs 8.
- Paddle advertised on more days in the past 12 months: 20 vs 19.
- SumUp's store is older: created Dec 2016, Paddle's in Aug 2020.
| Fact |  SumUp | |
|---|---|---|
| Monthly visits (SimilarWeb) | 2.7M (Sep 2026) | 6.9M (Sep 2026) |
| Live Meta ads | 8 | 34 |
| Store created | Aug 2020 | Dec 2016 |
| Based in | United Kingdom | United Kingdom |
| Niche | E-Commerce Services | E-Commerce Services |
Questions shoppers ask
- What is the difference between Paddle and SumUp?
- SumUp gets more monthly visits than Paddle: about 6.9M vs 2.7M. SumUp runs more live Meta ads than Paddle: 34 vs 8. Paddle advertised on more days in the past 12 months: 20 vs 19. SumUp's store is older: created Dec 2016, Paddle's in Aug 2020.
- Do Paddle and SumUp sell the same things?
- Both are in the E-Commerce Services niche.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Paddle legit? · Is SumUp legit?