Where is Paula’s Choice based?

paulaschoice.it is registered as a store in Italy.

Is Paula’s Choice legit?

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Our check

Paula’s Choice gets about 39K visits a month (SimilarWeb, Sep 2026). The store was created in Apr 2019, 7 years ago, and is based in Italy.

Checked October 17, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

Open for 7 years: created Apr 2019.

The facts

Monthly visits: 39K (SimilarWeb, Sep 2026)
Traffic vs month before: -20%
Store created: Apr 2019
Based in: Italy
Niche: Skin & Nail Care
Payment options detected: Adyen Online Payments, Apple Pay

Questions shoppers ask

Is Paula’s Choice legit?: Paula’s Choice gets about 39K visits a month (SimilarWeb, Sep 2026). The store was created in Apr 2019, 7 years ago, and is based in Italy. These are measured facts, not a rating; check the flags on this page before you buy.
Where is Paula’s Choice based?: paulaschoice.it is registered as a store in Italy.

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