Plug vs Urth
Plug (plug.tech) and Urth (urth.co) are stores in related niches (Mobile Phones and Camera & Photo Equipment) in the AdLibrarySpy index. Plug gets more monthly visits than Urth: about 561K vs 166K.
The facts we hold on both, side by side. Checked October 30, 2026.
In short
- Plug gets more monthly visits than Urth: about 561K vs 166K.
- Urth runs more live Meta ads than Plug: 14 vs 6.
- Urth advertised on more days in the past 12 months: 27 vs 26.
- Urth's store is older: created Mar 2021, Plug's in Jul 2021.
| Fact |  Plug |  Urth |
|---|---|---|
| Monthly visits (SimilarWeb) | 561K (Sep 2026) | 166K (Sep 2026) |
| Live Meta ads | 6 | 14 |
| Store created | Jul 2021 | Mar 2021 |
| Based in | United States | United States |
| Niche | Mobile Phones | Camera & Photo Equipment |
| Payment options detected | Afterpay, Apple Pay, Google Pay | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Plug and Urth?
- Plug gets more monthly visits than Urth: about 561K vs 166K. Urth runs more live Meta ads than Plug: 14 vs 6. Urth advertised on more days in the past 12 months: 27 vs 26. Urth's store is older: created Mar 2021, Plug's in Jul 2021.
- Do Plug and Urth sell the same things?
- Both are listed in related niches: Plug in Mobile Phones, Urth in Camera & Photo Equipment.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Plug legit? · Is Urth legit?