Is Ritchie Bros. legit?

Our check

Ritchie Bros. runs 20 live Meta ads and gets about 28K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2023, 2 years ago, and is based in Mexico.

Checked November 2, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 2 years: created Dec 2023.

The facts

Live Meta ads

20

Monthly visits

28K (SimilarWeb, Sep 2026)

Traffic vs month before

+48%

Store created

Dec 2023

Based in

Mexico

Niche

Heavy Machinery

Payment options detected

Stripe

Questions shoppers ask

Is Ritchie Bros. legit?

Ritchie Bros. runs 20 live Meta ads and gets about 28K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2023, 2 years ago, and is based in Mexico. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Ritchie Bros. based?

rbauction.com.mx is registered as a store in Mexico.

How much traffic does rbauction.com.mx get?

rbauction.com.mx had 27,825 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 48% on the month before. Ritchie Bros. traffic and size

How much revenue does Ritchie Bros. make?

Ritchie Bros. does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 27,825 visits in Sep 2026 (SimilarWeb), 20 live Meta ads and 3 products. How big is Ritchie Bros.?

What ads is Ritchie Bros. running?

AdLibrarySpy recorded 20 live Meta ads (Facebook and Instagram) for rbauction.com.mx.

Who are Ritchie Bros.'s competitors?

Ritchie Bros.'s closest competitors in the AdLibrarySpy index, by niche and traffic, are Probosque (probosque.mx), JW Winco (jwwinco.mx), bradyid.com.mx, Exoma Peptides: Péptidos México (exomapeptides.mx) and Austromex (austromex.com.mx). Sites like Ritchie Bros.