REI: A Life Outdoors is a Life Well Lived vs Sports Illustrated
The facts we hold on both, side by side. Checked October 16, 2026.
In short
- Sports Illustrated gets more monthly visits than REI: A Life Outdoors is a Life Well Lived: about 36M vs 33M.
- REI: A Life Outdoors is a Life Well Lived runs more live Meta ads than Sports Illustrated: 901 vs 323.
- Sports Illustrated advertised on more days in the past 12 months: 20 vs 19.
- Sports Illustrated's store is older: created Dec 2016, REI: A Life Outdoors is a Life Well Lived's in Jan 2017.
| Fact |  REI: A Life Outdoors is a Life Well Lived |  Sports Illustrated |
|---|---|---|
| Monthly visits (SimilarWeb) | 33M (Sep 2026) | 36M (Sep 2026) |
| Live Meta ads | 901 | 323 |
| Store created | Jan 2017 | Dec 2016 |
| Based in | United States | United States |
| Niche | Hiking & Camping | Sports |
Questions shoppers ask
- What is the difference between REI: A Life Outdoors is a Life Well Lived and Sports Illustrated?
- Sports Illustrated gets more monthly visits than REI: A Life Outdoors is a Life Well Lived: about 36M vs 33M. REI: A Life Outdoors is a Life Well Lived runs more live Meta ads than Sports Illustrated: 901 vs 323. Sports Illustrated advertised on more days in the past 12 months: 20 vs 19. Sports Illustrated's store is older: created Dec 2016, REI: A Life Outdoors is a Life Well Lived's in Jan 2017.
- Do REI: A Life Outdoors is a Life Well Lived and Sports Illustrated sell the same things?
- Both are listed in related niches: REI: A Life Outdoors is a Life Well Lived in Hiking & Camping, Sports Illustrated in Sports.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is REI: A Life Outdoors is a Life Well Lived legit? · Is Sports Illustrated legit?