Is KAYAK legit?

Our check

KAYAK gets about 38K visits a month (SimilarWeb, Sep 2026) and is rated 2.1 from 2,770 Trustpilot reviews. The store was created in Mar 2019, 7 years ago, and is based in Italy.

Checked November 2, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 7 years: created Mar 2019.
• Low Trustpilot rating: 2.1 from 2,770 reviews.

The facts

Monthly visits

38K (SimilarWeb, Sep 2026)

Traffic vs month before

+12%

Store created

Mar 2019

Trustpilot

2.1 / 5 from 2,770 reviews

Based in

Italy

Niche

Air Travel

Payment options detected

Affirm, Google Pay

Questions shoppers ask

Is KAYAK legit?

KAYAK gets about 38K visits a month (SimilarWeb, Sep 2026) and is rated 2.1 from 2,770 Trustpilot reviews. The store was created in Mar 2019, 7 years ago, and is based in Italy. These are measured facts, not a rating; check the flags on this page before you buy.

What do customers say about KAYAK?

KAYAK is rated 2.1 out of 5 from 2,770 reviews on Trustpilot.

Where is KAYAK based?

ro.kayak.com is registered as a store in Italy.

How much traffic does ro.kayak.com get?

ro.kayak.com had 37,902 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 12% on the month before. KAYAK traffic and size

How much revenue does KAYAK make?

KAYAK does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 37,902 visits in Sep 2026 (SimilarWeb) and 56,892 products. How big is KAYAK?

Who are KAYAK's competitors?

KAYAK's closest competitors in the AdLibrarySpy index, by niche and traffic, are City Sightseeing Italy: more than 100 red scenic buses, excursions, tours and tickets skip the line in 14 tourist destinations. (city-sightseeing.it), Verticalife Tour Operator (verticalife.it), Lonely Planet (shop.lonelyplanetitalia.it), TRENINO ROSSO del Bernina (treninorosso.it) and daydreams italia (daydreams.it). Sites like KAYAK