Roku vs Xfinity
The facts we hold on both, side by side. Checked October 18, 2026.
In short
- Xfinity gets more monthly visits than Roku: about 104M vs 28M.
- Roku runs more live Meta ads than Xfinity: 412 vs 68.
- Roku advertised on more days in the past 12 months: 22 vs 20.
| Fact | Roku |  Xfinity |
|---|---|---|
| Monthly visits (SimilarWeb) | 28M (Sep 2026) | 104M (Sep 2026) |
| Live Meta ads | 412 | 68 |
| Store created | Dec 2016 | Dec 2016 |
| Based in | United States | United States |
| Niche | Consumer Electronics | Mobile & Wireless |
Questions shoppers ask
- What is the difference between Roku and Xfinity?
- Xfinity gets more monthly visits than Roku: about 104M vs 28M. Roku runs more live Meta ads than Xfinity: 412 vs 68. Roku advertised on more days in the past 12 months: 22 vs 20.
- Do Roku and Xfinity sell the same things?
- Both are listed in related niches: Roku in Consumer Electronics, Xfinity in Mobile & Wireless.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Roku legit? · Is Xfinity legit?