Root vs Wildling
The facts we hold on both, side by side. Checked October 28, 2026.
In short
- Wildling gets more monthly visits than Root: about 93K vs 5K.
- Wildling runs more live Meta ads than Root: 15 vs 3.
- Wildling advertised on more days in the past 12 months: 24 vs 23.
- Root's store is older: created Dec 2016, Wildling's in Mar 2018.
| Fact |  Root |  Wildling |
|---|---|---|
| Monthly visits (SimilarWeb) | 5K (Sep 2026) | 93K (Sep 2026) |
| Live Meta ads | 3 | 15 |
| Store created | Dec 2016 | Mar 2018 |
| Based in | United States | United States |
| Niche | Make-Up & Cosmetics | Skin & Nail Care |
| Payment options detected | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Root and Wildling?
- Wildling gets more monthly visits than Root: about 93K vs 5K. Wildling runs more live Meta ads than Root: 15 vs 3. Wildling advertised on more days in the past 12 months: 24 vs 23. Root's store is older: created Dec 2016, Wildling's in Mar 2018.
- Do Root and Wildling sell the same things?
- Both are listed in related niches: Root in Make-Up & Cosmetics, Wildling in Skin & Nail Care.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Root legit? · Is Wildling legit?