Is RUBY legit?

Our check

RUBY runs 20 live Meta ads and gets about 116K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in New Zealand.

Updated October 26, 2026. Checked October 30, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 116K visits a month.

The facts

Live Meta ads

20

Monthly visits

116K (SimilarWeb, Sep 2026)

Traffic vs month before

-16%

Store created

Dec 2016

Based in

New Zealand

Niche

Apparel

Payment options detected

Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is RUBY legit?

RUBY runs 20 live Meta ads and gets about 116K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in New Zealand. These are measured facts, not a rating; check the flags on this page before you buy.

Where is RUBY based?

rubynz.com is registered as a store in New Zealand.

How much traffic does rubynz.com get?

rubynz.com had 116,027 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 16% on the month before. RUBY traffic and size

How much revenue does RUBY make?

RUBY does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 116,027 visits in Sep 2026 (SimilarWeb), 20 live Meta ads and 3,419 products. How big is RUBY?

What ads is RUBY running?

AdLibrarySpy recorded 20 live Meta ads (Facebook and Instagram) for rubynz.com. RUBY ads and commercials

Who are RUBY's competitors?

RUBY's closest competitors in the AdLibrarySpy index, by niche and traffic, are I Love Ugly (iloveugly.co.nz), Hyde Boutique (hydeboutique.co.nz), Flo & (floandfrankie.com.au), Lorna Jane New Zealand (lornajane.nz) and Huffer (huffer.co.nz). Sites like RUBY