Is Safety Direct legit?
safetydirect.com.auOur check
Safety Direct runs 3 live Meta ads and gets about 10K visits a month (SimilarWeb, Sep 2026). The store was created in Nov 2022, 3 years ago, and is based in Australia.
Updated . Checked . Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.
Good signs and warning signs
- Open for 3 years: created Nov 2022.
The facts
- Live Meta ads
- 3
- Monthly visits
- 10K (SimilarWeb, Sep 2026)
- Traffic vs month before
- +32%
- Store created
- Nov 2022
- Based in
- Australia
- Niche
- Occupational Health & Safety
- Payment options detected
- Afterpay, Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay
Questions shoppers ask
- Is Safety Direct legit?
- Safety Direct runs 3 live Meta ads and gets about 10K visits a month (SimilarWeb, Sep 2026). The store was created in Nov 2022, 3 years ago, and is based in Australia. These are measured facts, not a rating; check the flags on this page before you buy.
- Where is Safety Direct based?
- safetydirect.com.au is registered as a store in Australia.
- How much traffic does safetydirect.com.au get?
- safetydirect.com.au had 10,181 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is up 32% on the month before. Safety Direct traffic and size
- How much revenue does Safety Direct make?
- Safety Direct does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 10,181 visits in Sep 2026 (SimilarWeb), 3 live Meta ads and 920 products. How big is Safety Direct?
- What ads is Safety Direct running?
- AdLibrarySpy recorded 3 live Meta ads (Facebook and Instagram) for safetydirect.com.au.
- Who are Safety Direct's competitors?
- Safety Direct's closest competitors in the AdLibrarySpy index, by niche and traffic, are Paramedic Shop (paramedicshop.com.au), CTC Communications (ctccommunications.com.au), CCTV Tradie (cctvimporters.com.au), PPE Supplier (ppesupplier.com.au) and Intrepid Safety (intrepidsafety.com.au). Sites like Safety Direct
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