Is Sally Beauty legit?

Our check

Sally Beauty runs 72 live Meta ads and gets about 6.3M visits a month (SimilarWeb, Sep 2026). The store was created in Jan 2018, 8 years ago, and is based in United States.

Checked October 15, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 8 years: created Jan 2018.
• Large audience: about 6.3M visits a month.

The facts

Live Meta ads

72

Monthly visits

6.3M (SimilarWeb, Sep 2026)

Traffic vs month before

-8%

Store created

Jan 2018

Based in

United States

Niche

Hair Care

Payment options detected

Apple Pay, Klarna, PayPal Checkout

Questions shoppers ask

Is Sally Beauty legit?

Sally Beauty runs 72 live Meta ads and gets about 6.3M visits a month (SimilarWeb, Sep 2026). The store was created in Jan 2018, 8 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Sally Beauty based?

sallybeauty.com is registered as a store in United States.