Is SCHEELS legit?

Our check

SCHEELS runs 164 live Meta ads, gets about 13M visits a month (SimilarWeb, Aug 2026), and is rated 2.5 from 568 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in United States.

Checked October 6, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 13M visits a month.

The facts

Live Meta ads

164

Monthly visits

13M (SimilarWeb, Aug 2026)

Traffic vs month before

+17%

Store created

Dec 2016

Trustpilot

2.5 / 5 from 568 reviews

Based in

United States

Niche

Athletic Apparel

Payment options detected

Adyen Online Payments, Sezzle

Questions shoppers ask

Is SCHEELS legit?

SCHEELS runs 164 live Meta ads, gets about 13M visits a month (SimilarWeb, Aug 2026), and is rated 2.5 from 568 Trustpilot reviews. The store was created in Dec 2016, 9 years ago, and is based in United States. These are measured facts, not a rating; check the flags on this page before you buy.

What do customers say about SCHEELS?

SCHEELS is rated 2.5 out of 5 from 568 reviews on Trustpilot.

Where is SCHEELS based?

scheels.com is registered as a store in United States.