Security Direct vs SG World
Security Direct (securitydirectuk.com) and SG World (sgworld.com) are stores in related niches (Security Products and Safety) in the AdLibrarySpy index. Security Direct gets more monthly visits than SG World: about 19K vs 10K.
The facts we hold on both, side by side. Checked November 5, 2026.
In short
- Security Direct gets more monthly visits than SG World: about 19K vs 10K.
- Security Direct's store is older: created Mar 2017, SG World's in Jan 2019.
| Fact |  Security Direct |  SG World |
|---|---|---|
| Monthly visits (SimilarWeb) | 19K (Aug 2026) | 10K (Aug 2026) |
| Store created | Mar 2017 | Jan 2019 |
| Based in | United Kingdom | United Kingdom |
| Niche | Security Products | Safety |
| Payment options detected | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay | Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay |
Questions shoppers ask
- What is the difference between Security Direct and SG World?
- Security Direct gets more monthly visits than SG World: about 19K vs 10K. Security Direct's store is older: created Mar 2017, SG World's in Jan 2019.
- Do Security Direct and SG World sell the same things?
- Both are listed in related niches: Security Direct in Security Products, SG World in Safety.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Security Direct legit? · Is SG World legit?