Selected® vs ZALANDO
The facts we hold on both, side by side. Checked October 24, 2026.
In short
- ZALANDO gets more monthly visits than Selected®: about 4.1M vs 1M.
- ZALANDO runs more live Meta ads than Selected®: 26 vs 7.
- Selected®'s store is older: created Dec 2016, ZALANDO's in Apr 2021.
| Fact |  Selected® |  ZALANDO |
|---|---|---|
| Monthly visits (SimilarWeb) | 1M (Sep 2026) | 4.1M (Sep 2026) |
| Live Meta ads | 7 | 26 |
| Store created | Dec 2016 | Apr 2021 |
| Based in | Denmark | Denmark |
| Niche | Apparel | Footwear |
| Payment options detected | Adyen Online Payments, Klarna | Adyen Online Payments, Klarna |
Questions shoppers ask
- What is the difference between Selected® and ZALANDO?
- ZALANDO gets more monthly visits than Selected®: about 4.1M vs 1M. ZALANDO runs more live Meta ads than Selected®: 26 vs 7. Selected®'s store is older: created Dec 2016, ZALANDO's in Apr 2021.
- Do Selected® and ZALANDO sell the same things?
- Both are listed in related niches: Selected® in Apparel, ZALANDO in Footwear.
Facts from the Meta Ad Library, SimilarWeb, Trustpilot and each store; a fact only one of them has is left out. Is Selected® legit? · Is ZALANDO legit?