Is Sephora legit?

Our check

Sephora runs 192 live Meta ads and gets about 3.8M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Brazil.

Checked October 16, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 3.8M visits a month.

The facts

Live Meta ads

192

Monthly visits

3.8M (SimilarWeb, Sep 2026)

Traffic vs month before

-22%

Store created

Dec 2016

Based in

Brazil

Niche

Face & Body Care

Questions shoppers ask

Is Sephora legit?

Sephora runs 192 live Meta ads and gets about 3.8M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Brazil. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Sephora based?

sephora.com.br is registered as a store in Brazil.