Is Mattel Shop: Toys for Kids, Collectors & Fans of All Ages legit?

Our check

Mattel Shop: Toys for Kids, Collectors & Fans of All Ages gets about 1.6M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in the United States.

Checked October 31, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 1.6M visits a month.

The facts

Monthly visits

1.6M (SimilarWeb, Sep 2026)

Traffic vs month before

-10%

Store created

Dec 2016

Based in

United States

Niche

Toys & Hobbies

Payment options detected

Apple Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Mattel Shop: Toys for Kids, Collectors & Fans of All Ages legit?

Mattel Shop: Toys for Kids, Collectors & Fans of All Ages gets about 1.6M visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in the United States. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Mattel Shop: Toys for Kids, Collectors & Fans of All Ages based?

shop.mattel.com is registered as a store in the United States.

How much traffic does shop.mattel.com get?

shop.mattel.com had 1,617,411 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 10% on the month before. Mattel Shop: Toys for Kids, Collectors & Fans of All Ages traffic and size

How much revenue does Mattel Shop: Toys for Kids, Collectors & Fans of All Ages make?

Mattel Shop: Toys for Kids, Collectors & Fans of All Ages does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 1,617,411 visits in Sep 2026 (SimilarWeb) and 9,086 products. How big is Mattel Shop: Toys for Kids, Collectors & Fans of All Ages?

Who are Mattel Shop: Toys for Kids, Collectors & Fans of All Ages's competitors?

Mattel Shop: Toys for Kids, Collectors & Fans of All Ages's closest competitors in the AdLibrarySpy index, by niche and traffic, are Huge selection of quilting precuts & quilt fabric by the yard (missouriquiltco.com), Mood Fabrics (moodfabrics.com), Sanrio.com, the Online Home of Hello Kitty & Friends (sanrio.com), ALMAGEMS: Personalized Gifts & Quality Craftsmanship (almagems.com) and Dooney & Bourke (dooney.com). Sites like Mattel Shop: Toys for Kids, Collectors & Fans of All Ages