Is Moomin Shop legit?

Our check

Moomin Shop gets about 118K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Finland.

Checked October 30, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 9 years: created Dec 2016.
• Large audience: about 118K visits a month.

The facts

Monthly visits

118K (SimilarWeb, Sep 2026)

Traffic vs month before

-15%

Store created

Dec 2016

Based in

Finland

Niche

Cartoons

Payment options detected

Apple Pay, Google Pay, PayPal Express Checkout, Shop Pay

Questions shoppers ask

Is Moomin Shop legit?

Moomin Shop gets about 118K visits a month (SimilarWeb, Sep 2026). The store was created in Dec 2016, 9 years ago, and is based in Finland. These are measured facts, not a rating; check the flags on this page before you buy.

Where is Moomin Shop based?

shop.moomin.com is registered as a store in Finland.

How much traffic does shop.moomin.com get?

shop.moomin.com had 117,769 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 15% on the month before. Moomin Shop traffic and size

How much revenue does Moomin Shop make?

Moomin Shop does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 117,769 visits in Sep 2026 (SimilarWeb) and 2,024 products. How big is Moomin Shop?

Who are Moomin Shop's competitors?

Moomin Shop's closest competitors in the AdLibrarySpy index, by niche and traffic, are The official site for Moomin: Discover the wonders of Moominvalley (moomin.com), Backstage Rock Shop (backstagerockshop.com), Funimecity (funimecity.com), ML Sound Lab (ml-sound-lab.com) and Tonefest Guitar Gallery (tonefestguitargallery.com). Sites like Moomin Shop