Is DraftKings legit?

Our check

DraftKings gets about 22K visits a month (SimilarWeb, Sep 2026). The store was created in Jan 2011, 15 years ago, and is based in the United States.

Checked October 30, 2026. Facts only, from the Meta Ad Library, SimilarWeb, Trustpilot and the store itself; anything we have not measured is left out.

Good signs and warning signs

• Open for 15 years: created Jan 2011.

The facts

Monthly visits

22K (SimilarWeb, Sep 2026)

Traffic vs month before

-31%

Store created

Jan 2011

Based in

United States

Niche

Fantasy Sports

Payment options detected

Apple Pay, Google Pay, Shop Pay

Questions shoppers ask

Is DraftKings legit?

DraftKings gets about 22K visits a month (SimilarWeb, Sep 2026). The store was created in Jan 2011, 15 years ago, and is based in the United States. These are measured facts, not a rating; check the flags on this page before you buy.

Where is DraftKings based?

shopdraftkings.com is registered as a store in the United States.

How much traffic does shopdraftkings.com get?

shopdraftkings.com had 22,084 visits in Sep 2026, as measured by SimilarWeb for this exact host. That is down 31% on the month before. DraftKings traffic and size

How much revenue does DraftKings make?

DraftKings does not publish its revenue and no source AdLibrarySpy holds measures it, so no revenue figure is shown. Its measured size signals are 22,084 visits in Sep 2026 (SimilarWeb) and 377 products. How big is DraftKings?

Who are DraftKings's competitors?

DraftKings's closest competitors in the AdLibrarySpy index, by niche and traffic, are Browning North America (browning.com), Selkirk Sport (selkirk.com), Vélo électrique : Upway le spécialiste du VAE reconditionné (upway.fr), Garage Grown Gear (garagegrowngear.com) and KastKing Freshwater & Saltwater Fishing Gear (kastking.com). Sites like DraftKings